Flip Fantasia Joins the Finnish Venture Capital Association As an Associate Member

Flip Fantasia is honored to announce that we were approved as an associate member of the Finnish Venture Capital Association.

Finnish Venture Capital Association works towards the best possible conditions for growth and their mission is to share how the investment industry is building a better Finland. FVCA supports the industry's positive impact on the economy through policy work, standardization, and training. The majority of venture capital and private equity investors operating in Finland are members of the association. 

The association also has limited partners and service providers as members, and Flip Fantasia is excited to be the newest associate member. 

“We are excited about this membership, and we look forward to servicing growth companies with scalable business models in a way that also benefits their investors,” says Emmi Vainionpää, CEO of Flip Fantasia.

Flip Fantasia is a modern growth partner for companies that already have or are seeking scalable business models, and faster growth. Our strategic consulting services like Flexible C-team give growth companies the opportunity to get an entire C-team as a service for a price of one. Office Manager as a Service provides a holistic approach to office management helping growth companies to focus on essential business functions. 

Finnish Venture Capital Association's Fall Seminar was held on September 28, 2023 in Helsinki, with an emphasis on international fundraising. 

The Managing Director of FVCA, Anne Horttanainen, shared some of the industry key metrics in Finland at the event, highlighting its importance to the national economy.  5% of all Finnish companies are private equity-backed, and they employ 76,000 people. Private equity-backed companies grow 8 times faster in revenue and 20 times faster in employee numbers. 

Flip Fantasia is ready to join to support PE-backed companies to grow faster, and offer companies - and their investors - new ways for smart scalability. 

Learn more about the Finnish Venture Capital Association.

Learn more about Flip Fantasia’s services.

What If Being An Artist Was a Profitable Business?

We believe in the transformative power of beauty and the importance of arts and culture for the world. 
We also believe in sustainable and responsible business practices.

It's a common call for corporations to embrace greater social responsibility, prioritizing arts and culture in their strategies and expenditures. We agree and do it too.

Our founder Karolina Santa’s art is displayed in many of our clients’ walls.

But in order for creative work to be sustainable and responsible, it also needs to be economically sustainable.

To say it bluntly: artists need to make money. 

Saddle up your unicorns and join us for the ride to add more art and color to the world. When we create new business models, we can support corporate social responsibility and enhance economic sustainability for artists. 

We are launching our Art As A Service offering in Autumn 2023. We are opening our own “office as an art gallery”, Flip Fantasia Talo, for everyone to visit during Helsinki Design Week, which is the most significant design platform in the Baltic region. But before we fast forward, let’s look back.

The Current State of the Global Creative Economy

Let’s look at the current state of the creative economy, and what global and local challenges we are facing at the moment - and why now is a good time to disrupt it. 

As of writing this, even Hollywood screenwriters are on strike, demanding fair compensation for their creative work. The timing kind of makes sense, for example, ChatGPT and AI in writing have taken big developmental leaps and they are commercially available for anyone.  

Digitalization and technology were supposed to save creative industries. And yes, they have created many new business models and democratized the art world by bypassing the traditional gatekeepers and sales venues, and digital art is here to stay. 

The shortly-lived metaverse and the NFT boom, and blockchain introduced new opportunities for artists. Digital authentification and managing intellectual property rights on blockchain all of it sound very smart, but most of the NFT market was driven by hype, not actual added value, and it is still difficult for artists to guard their copyrights. 

Whereas NFT enthusiasm has cooled down, phygital art is here to stay.

Phygital art is a combination of physical and digital experience or art, and many artists and most art galleries have already offered a version of it. For example, your physical art piece can work like a QR code and be scanned with a tool like Arilyn creating a secondary experience, or the artwork to come alive.

Photo: Immersive Klimt exhibition.

You have probably seen or heard of the artwork of famous artists like Van Gogh, Kahlo, Picasso and Klimt come alive in immersive exhibitions combining digital images and sound. 

The Covid pandemic was one of the drivers for cultural and creative industries to turn into digital experiences, but money didn’t follow many of the creators.  EY’s Rebuilding Europe report states that digital income did not compensate for the loss of physical income for creators.

According to a 2022 report from UNESCO, a total of 10 million creative jobs were lost globally in 2020 alone as a result of the pandemic, and we are still feeling the aftermath. 

The cultural and creative sectors account for 3.1% of the world’s GDP and 6.2% of all employment, making them a “strategic investment for economic development” according to UNESCO.

UNESCO’s report offers several recommendations to better support creatives, and corporate spending is one of them. 

See? Even UNESCO wants artists to make money, not just Flip Fantasia. 

In Europe, the importance of cultural and creative industries is even bigger, it employed over 7.6 million people before the pandemic, with €643 billion in revenue, representing 4.4% of the EU GDP. And the creative industry took a bigger hit in the pandemic than the tourism industry did. 

EY's approach to boosting economic growth in the creative industries centers on three pillars: increasing funding and private investment, establishing a supportive legal framework, and harnessing creative talents to drive societal and environmental change in Europe.

What about here in Finland? 

A survey among artists and creative workers conducted in Finland in August 2020 (RUUSUVIRTA & al, 2021) found that every tenth artist planned to switch careers in 2020 because of the loss of working opportunities and loss of income.  

Currently, the cultural sector employs approximately 130,000 people in Finland. The government proposed a strategy for how it can support the vitality of arts and culture and its economic growth and impact on society. The reality is that many Finnish artists suffer financially, and for many seeking grants and residencies, or even government aid is the best or only way of getting income. 

Don’t artists break boundaries all the time? What makes financial boundaries so different? 

Art is a muse for creativity. Beauty inspires and creates a ripple effect. Art makes us think and rethink. We want to believe art inspires happiness. 

Then why do we have this myth that the artist should suffer? 

It's time to challenge this misconception. 

Artists should be paid for their work, and commercial and cultural art can coexist harmoniously. Expecting artists to create without financial income is not sustainable or responsible. 

And isn’t one of the missions of an artist to create something new? To break boundaries and dare to break myths and misconceptions?

Then why can not we collectively as a creative community decide that we together can break the myth of art only being valuable when it is created for the sake of passion from the point of financial suffering? 

Another aspect is categorizing artists by their education and overlooking those artists who are self-taught. These ‘outsider artists’ are not included in the mainstream art world, yet they are often breaking the boundaries and how to create art that also is economically sustainable. 

The traditional art establishment sees commercially successful artists like Banksy, Jeff Koons, Yayoi Kusama, and Damien Hirst sometimes as outsiders, because they challenge the conventional notions of art - including how much money artists should make (when they are still alive).

We like outsiders too.

Diversifying income streams, utilizing online platforms, commercial collaborations, licensing, renting, and offering teaching or workshops are practical ways for artists to thrive while contributing to culture and society. 

What if we could celebrate the intersection of art and commerce and support talented artists? 

What if we could figure out ways to do it?

Would you be interested in hearing more?

Contact us now.

Office Is The New Art Gallery - Benefits of Art As A Service

Art by Karolina Santa

Art As a Service for Office Happiness 

Art and colors play a vital role in cultivating innovation. Our Business Concierge services also include Art As A Service. 

You can buy, create, or rent art, and feel the benefits of art. 

Read more about our services, and why you should consider adding some art in your office. 

Art As a Service by Flip Fantasia serves several purposes for companies. 

1. Cultivate a Creative Corporate Culture.

Art lets you express your company’s values. Bring beauty and colors to your workspace and inject it with a personality that resonates with your team and brings your brand to life. 

Art has the power to bring communities together and give a feeling of belonging. Supporting local artists can strengthen your company's ties to the community, also creating a positive reputation and goodwill.

2. Fuel Innovation. 

Art is the ultimate muse. It will sprinkle inspiration into your workspace, stimulating creative thinking and innovation. Incorporating art into your workplace leads to epic lightbulb moments, and enhances employee efficiency and satisfaction. 

Art has the potential to alleviate stress and promote overall well-being.

You can even collaborate with artists, and fuel creativity and innovation into your business. Artists often approach problem-solving in unique ways, and their perspectives can inspire new ideas and solutions. 

3. Elevate the Workspace Energy. 

Art possesses the extraordinary capability to transform the energy of a space. Whether you need an atmosphere that's motivating or tranquil, the right art can help you achieve the desired atmosphere. 

Art can boost employee creativity, job satisfaction, and overall well-being. Happy and inspired employees are more likely to be engaged in their work and contribute positively to the company's success.

4. Social Responsibility In Action.

Businesses can contribute to the economic empowerment of artists, and supporting artists enhances your company's corporate social responsibility profile and demonstrates your commitment to the arts and culture. Supporting artists from underrepresented or marginalized groups can also be a proactive step toward promoting diversity and inclusion. 

Incorporating art into your corporate responsibility strategy not only benefits artists but also enriches your organization's culture fosters community engagement, and aligns with sustainable and inclusive business practices. 

We call it the real magic, where both your business and the artistic community will thrive.

Art by Karolina Santa

Art As A Service - Office is The New Gallery 

Pick your favorite way of art, there is something for every budget. 

1. Art  Workshops. 

Gather your team and let our co-founder, artist Karolina Santa, take you on a creative journey in our intimate art studio. She will guide your team in painting an original masterpiece that embodies your company's spirit. It's a fantastic team-building experience that bonds your team together and creates an original painting for your office. Art supplies, snacks, drinks, and gentle guidance are all included in the price. 

2. Tailored Art Curation. 

Let us work our magic to curate an art collection that's tailor-made for your space. Our art connoisseurs will team up with you to handpick art pieces that harmonize with your brand, ethos, and design preferences. You will get a unique collection for yours to keep and treasure.

3. Art As A Service - Office is the new gallery.

Not ready for a long-term commitment and big investments? No problem!

Flip Fantasia's got your back with our art rental service. Subscribe to our art service, pick up available art from our collection, and enjoy the rented art. You can refresh your workspace periodically with new pieces, and choose from a diverse selection of artwork to keep your surroundings inspiring, and supporting a wider artist community. 

Witness the transformative power of art, and add colors and beauty to your office experience. 

Contact us now for more information. 

Welcome to Fantasyland, where you can buy Success As A Service

Fantasy is a successful transformation, not utopia. 

What if you could accelerate growth and create dream jobs for people? 

That was one of our many questions when we set to build Flip Fantasia. Today, it is not enough to only measure success by financial results, but also by the well-being of people, job satisfaction - and even life satisfaction and happiness.

Don’t take us the wrong way - we are all about driving financial growth, and our background is in business development & strategy, finance, consulting, licensing, marketing, and management. And that is WHY we know that traditional KPIs are not enough for measuring fantasy-level success, where not just companies, but also people grow and thrive.

Join us for this journey to Fantasyland, where we can together explore ways to grow business.

Who all are invited?

• Growth companies.

  • You can get a cost-effective executive team with adaptable operational support and you can scale at your pace. 

• Talent and change agents.

  • It’s not enough to have experience. We invite people who want to create a meaningful impact.

• Business owners, creators and artists.

  • Tired of solo efforts? Join our ecosystem to boost your business and work in harmony. 

How do we work?

Visible: We operate with clarity. 

Outsource for business focus. Foundational business structures and a welcoming environment create a safe space for innovation. Growth is reached by a relaxed, systematic, and continuous movement that feeds creativity.

Invisible: We help you to create real magic.

Happy people build meaningful business success. Dream jobs result from company culture, leadership, and organizational practices that nurture the personal and professional growth, well-being, and fulfillment of employees.

What do we offer? Success as a Service.

Full Executive Team for a Price of One

Senior experts with a wealth of knowledge, industry insights, and best practices acquired from working with various clients across different sectors give you actionable insights and get the job done when you need it. It's like a growth spurt on demand, minus the growing pains.

Operative Team As a Service

Growth companies need the flexibility to adapt and conquer. Hiring operative work as a service lets you scale up or down based on your current needs. It gives you an opportunity to get a vast skillset and multiple hands on deck before you can hire an in-house team for everything. You might find this way of working the most effective and best use of your resources - for good.

Office Experience As a Service

Create a space where growth happens. We source, find and create spaces, where people love to work. We understand that your branding needs to come alive and that your team needs a nurturing environment that makes space for innovation. We help you to rent, renovate, decorate and design a space where your company and people will flourish. We even offer Art As A Service to bring inspiration to your walls.

Office Manager As A Service

Smooth office management by FF makes the difference. An outsourced Office Manager works in-house with your team, but is also managed by FF senior We sort out, map, prioritize and further develop the administrative / HR / Financial processes. Your Office Manager is there for you as long as you need. We create the Office Manager Playbook tailored for your company, so you can hire in-house when you grow and continue the same processes. Hassle-free. 

Read more about our services.

Get to know our team.

We are a diverse team of business leaders, executives, consultants, and intuitive creatives known for scaling businesses, building brands, gaining viral attention, creating happy workplaces, and securing deals with global brands and franchises.

Our background includes working with Fortune 100 companies, the largest media and real estate companies in the Nordics and the world, and various industries from banking to fashion, and from outer space to travel on Earth. Our passion is bringing the same level of stellar expertise and innovation to startups and growth companies, helping you to navigate the universe of opportunities ahead. 

Our founders Emmi Vainionpää and Karolina Santa are on a mission to create a real impact. This dynamic powerhouse duo works as an inseparable pair, combining their unique expertise in new, unimaginable ways. 

Read more about our team.

Trust your intuition & check in: Are you willing to teleport to the future with us? Contact us now.