We work by invitation only. Now we invite you.

Core Team

Emmi Vainionpää

Founder, Business Lead, CEO

A visionary leader with over 20 years of experience in digital and business transformations. Empathetic CEO whisperer helping organizations to evolve through scalable business models.

Emmi has a proven track record in driving extremely complex business situations into fast-growing success stories. Her “no bullshit” approach in change management cultivates strategic planning and guides even large teams to success.

Emmi played a pivotal role in MTV's distribution business as the executive team member leading MTV's CEO Office, ensuring alignment with the company’s core values, corporate responsibility, and business strategy. She led SuomiAreena, a flagship of MTV's corporate responsibility efforts, as well as HR.

With a vibrant career spanning TV industry executive positions at MTV, C More, and Viasat, Emmi's journey is marked by impressive accomplishments driving hundreds of millions in revenue. Before diving into television, she made her mark in banking, at Nordea and OP.

Emmi is your go-to business magician for navigating the ever-changing tides of transformation.

Karolina Santa

Founder, Creative Lead, COO

Karolina's "What if?" mindset fuels her to explore the unexplored horizons of human potential. She's a true change agent of the modern ways of working and building dream jobs.

One of Karolina’s missions is to infuse art and color into corporations, forming happier work environments. Her coaching expertise helps her to bring well-being, psychological safety, and fulfillment to any work culture. Well-executed work and happier employees are the keys to any successful enterprise, and she's dedicated to helping companies achieve that.

As a co-founder of Conscious Entrepreneurs Community, her heart beats for supporting business owners with a purpose.

Karolina’s diverse background in project management, marketing, coaching, and as an intuitive artist has given her a unique ability to see beyond the obvious, unlocking creative solutions to complex visible, and invisible challenges. She has helped to produce well-known events like Helsinki Design Week and the Fiskars Village Art & Design Biennale. 

Karolina is your intuitive guide to combining conscious embodied and creative practices with business and personal transformation. She brings ideas that dare to be different.

Nina Palosaari

Office Manager, Experience Lead

As an office manager or the front-of-the-office host, you want someone like Nina, who thrives on working with diverse people and meeting their unique needs. 

With a passion for crafting comfortable and functional environments, she lives and breathes exceptional customer service.

Nina's professional journey includes multiple customer-facing roles such as Office Host at Workery+, a YIT-owned flexible working premises, and a Guest Experience Agent, Receptionist, and Executive Lounge Host at Hilton Hotel, and Community Coordinator at VillageWorks community workplace. Her colleagues attest to her rapid growth, adaptability, and ability to excel in juggling multiple projects.

Volunteering in various events such as Slush, Flow Festival, Sideways, and Provinssi has honed her understanding of what constitutes a successful, high-quality event experience.

Nina elevates office experiences and transforms environments with her design thinking, customer service excellence, and creative problem-solving.

FF works by invitation only.
What does it mean?

We invite the most interesting companies to cooperate with us - we have a policy of working with the good people only. You will know, when you have been invited.
Want to be invited? Reach out boldly and leave your best voice msg to us.